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Pure Essence

Antonietta, daughter of Italian immigrants, pursued her passion for fashion from a young age, crafting garments alongside her seamstress mother. With a degree in international business and fashion design studies, she entered the industry, honing her skills in merchandising and customer service.

In 2014, Antonietta and her husband founded Urbanology, prioritizing premium products and customer satisfaction. Today, Urbanology is a leader in quality and style, serving over 1500 retailers across North America.

Antonietta's commitment to excellence is evident in every Urbanology design, which boasts style, fit, comfort, value, and the "Made in Canada" label. Additionally, Urbanology prioritizes environmental sustainability and social responsibility, offering trendy clothing made from sustainable and recyclable fabrics, such as OEKO-Tex Certified bamboo.

11 Results

Ruffled Edge Top

Ruffled Edge Top

Pure Essence

$105.00

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Tunic top with keyhole neckline

Tunic top with keyhole neckline

Pure Essence

$103.00

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
V neck Asymmetrical Dress
Sold out

V neck Asymmetrical Dress

Pure Essence

$123.00

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Versatile 2 tiered Dress

Versatile 2 tiered Dress

Pure Essence

$163.00

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Printed V neck with keyhole ring Cami

Printed V neck with keyhole ring Cami

Pure Essence

$103.00

Unit price
per 

1 color, 6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
3/4 sleeve Top

3/4 sleeve Top

Pure Essence

$89.00

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Full leg pant

Full leg pant

Pure Essence

$110.00

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Basic Crewneck Top

Basic Crewneck Top

Pure Essence

$83.00

Unit price
per 

2 colors, 6 sizes
  • White
  • XS
  • S
  • M
  • L
  • XL
  • XXL
V neck with keyhole ring Cami

V neck with keyhole ring Cami

Pure Essence

$110.00

Unit price
per 

1 color, 6 sizes
  • Azalea
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Reversible Cami

Reversible Cami

Pure Essence

$80.00

Unit price
per 

2 colors, 6 sizes
  • White
  • Classic Blue
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Basic V neck top

Basic V neck top

Pure Essence

$83.00

Unit price
per 

6 colors, 6 sizes
  • White
  • Azalea
  • Lilac
  • Mykonos
  • +1 more
  • XS
  • S
  • M
  • L
  • XL
  • XXL