Leo & Ugo is, above all, a tale of a family adventure spanning three generations, driven by passion and the passing down of traditions.
Initiated by Mr. Leo Amsallem in 1978, Leo & Ugo, initially known as Léo Guy, began its journey in the realm of haute couture suits. Over time, the French brand evolved, imprinting its Parisian label on the wardrobe of the French woman, enhancing her silhouette and asserting her uniqueness.
Their production of clothing and accessories rivals that of the biggest names in the fashion industry. However, confronted with the increasing demand for women's ready-to-wear and the monotony of available options, the brand opted to democratize fashion by creating high-quality collections at affordable prices.
Following the success of their first knitwear collection in the early 2000s, Leo & Ugo gradually expanded into a couture collection of trendy and elegant women's clothing, maintaining a focus on quality at fair prices. Today, Ugo, Leo's eldest son, is dedicated to infusing glamour and femininity into the latest fashion trends, within the framework of a 100% human French fashion house.
